Developing High-Performance Microsites for Nespresso

Product Context: Nespresso – A global leader in premium coffee and espresso solutions, known for its high-end coffee machines and exclusive coffee capsules. Nespresso frequently launches limited edition capsules, seasonal promotions, and product campaigns, requiring highly responsive, visually engaging, and high-performance microsites. These microsites needed to align with Nespresso’s brand guidelines, provide a seamless user experience, and perform optimally across all devices.

Team Composition: I worked in a cross-functional team composed of Product Owner, UI designers and backend developers...

Key contributions included:

✅ Successfully developed and launched multiple high-performance microsites for various product campaigns.

✅ Improved page load speed and responsiveness, ensuring a seamless user experience across devices.

✅ Created reusable UI components, reducing development time and ensuring consistency across campaigns.

✅ Enhanced user engagement with smooth animations and interactive elements, improving conversion rates.

Technical Challenges and solution

The challenge was to develop multiple microsites efficiently while maintaining brand consistency, performance, and responsiveness. Each campaign required a unique visual identity while adhering to Nespresso’s design system.

🚀 As a Senior UI Developer, I played a key role in building and optimizing these microsites, ensuring a smooth user experience, fast loading times, and accessibility compliance. I used VueJS, ReactJS, and GSAP/CSS animations to create engaging interactions while keeping performance in check.

🚀 To streamline development, I created a collection of reusable UI components using CSS, Sass, Bootstrap, and BEM/SMACSS methodologies. This approach significantly reduced development time and improved code maintainability across multiple projects.

🚀 Optimizing page speed was crucial to ensure fast loading and smooth animations, especially for mobile users. I applied lazy loading, optimized assets, and leveraged server-side rendering (SSR) for better performance.

Technologies Used

ReactJS and VueJS: for building the UI Components (depende on each project stack).

BEM, SMACSS methodologies, CSS, Sass, Bootstrap: for consistent, reusable UI elements.

GSAP, CSS Animations: for mooth, interactive, premium aninations

Lazy loading: for performance optimization.

By leveraging modern front-end technologies and UI/UX best practices, I helped Nespresso deliver engaging, high-performance microsites that supported their marketing initiatives while maintaining brand consistency and technical excellence.